Reconnecting Marketing to Markets
Télécharger Reconnecting Marketing to Markets PDF eBook Luis Araujo - The historical link between marketing and markets prevalent until the 1960s has given way to the view of marketing as a portable set of tools applicable to markets and nonmarkets alike By reestablishing the connection between the two this book examines the argument that marketing produces markets marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate marketsbr br This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory marketing practices and markets across a variety of market settings and countries
Details of Reconnecting Marketing to Markets
| Book's Title | Reconnecting Marketing to Markets |
| Author | Luis Araujo |
| Category | Marketing & Sales |
| Tags | Reconnecting, Marketing, Markets |
| Customer's Rating | 4.3 stars of 5 from 121 Readers |
| Filename | reconnecting-marketing-to-markets.pdf |
| Filesize | 25.79 MB (current server's speed is 27.23 Mbps |
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